Spirit company Beam has launched a four-bottle pack of Skinnyminis, the Skinnygirl Margarita ready-to-serve cocktail, in new 200ml barrier polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics.
The new lightweight, break-resistant PET container, which delivers convenience and portability, has a barrier PET resin with an oxygen scavenger that offers protection from oxygen ingress and provides extended shelf life.
An ultraviolet (UV) additive is used for the slender, long necked bottle to protect the product from UV light and preserve its colour.
The 200ml PET container's design will enable it to withstand top load impact.
Amcor Flexible Capsules has provided a roll on, pilfer-proof (ROPP) aluminium screw top closure for the bottle, which requires top load strength of up to 200lb of force.
The single-serve PET bottles are one-sixth the weight of glass bottles, less wasteful and recyclable, resulting in considerable reduction of transportation costs and other supply chain efficiencies.
Previously, Skinnygirl Margarita, one of the products in the Skinnygirl Cocktails line of products, was available only in 750ml glass bottles.
Skinnygirl Cocktails brand director Megan Frank said the size extension seemed necessary due to consumer demand and the value of PET.
"In the single serve size, unbreakable and portable PET bottles provide an entrée into new venues that do not allow glass because of the potential for breakage, opening up new sales opportunities," Frank said.
According to Australian PET packaging producer Amcor, the custom container also represents one of the first 200ml barrier PET bottles for the spirits industry.