Berry Plastics to introduce new recyclable packaging technology for hot and cold drinks

24 September 2013 (Last Updated September 24th, 2013 18:30)

Plastic consumer packaging and engineered materials provider Berry Plastics Group is launching new 100% recyclable thermal management packaging technology for the drinks packaging market.

Berry Plastics_Versalite

Plastic consumer packaging and engineered materials provider Berry Plastics Group is launching new 100% recyclable thermal management packaging technology for the drinks packaging market.

The new #5 plastic polypropylene-based Versalite technology will be introduced by the company in the form of hot and cold to-go cups.

The Versalite to-go cup is recyclable and durable, and helps consumers to keep their drink hot or cold for longer periods.

Berry Plastics rigid open top division president Adam Unfried said that none of the existing cups made from singular and combined substrates, including foam, plastic and paper, offer the same combination of features that consumers are looking for.

"Recognising this void in the marketplace, we set out to develop a cup that provided a superior consumer experience, while being recyclable," Unfried added.

Berry Plastics conducted in-depth consumer and market research and integrated this insight into the new Versalite cup.

During the developmental and trial stages of Versalite, the company collaborated with several companies in the recycling industry to verify its recyclability. A significant higher overall rating was given by 8 out of 10 participants during the tests.


Image: The recyclable Versalite cup helps consumers to keep their beverage hot or cold for longer periods. Photo: courtesy of Business Wire.