US-based produce sourcing and logistics company CH Robinson Worldwide has launched new packaging on Tropicana clementines at retailers across the country, in a bid to support the Drive to End Hunger initiative.
A quick response (QR) code, which is available on both packaging options, redirects users to a secure AARP Foundation website where direct donations can be made to the initiative.
The specially-designed packaging has been made available on three-pound bags and five-pound race CARtons, as well as imagery of the Drive to End Hunger's spokesperson, four-time NASCAR Cup Series champion Jeff Gordon, and the No. 24 Drive to End Hunger Chevrolet.
CH Robinson fruit category manager James Rasmussen said the company will put to work its expertise in the produce industry with AARP Foundation in their campaign against hunger.
"This program not only offers unique packaging to shoppers to raise awareness, but also allows us as a company to give back to an important cause," Rasmussen said.
CH Robinson, a Fortune 500 company, has annual gross revenues of over $10bn and provides North American consumer brands including Glory Foods, Mott's, Welch's and Tropicana.
The company offers a full line of conventional and organic produce through a large network of regional and local growers, and has a network of more than 230 offices.