Chadwicks, a Clondalkin Group company, has created a new range of shrink sleeves for H K Wentworth’s Air Duster spray product range for the electronics industry.
The new pocket sleeve has been created based on a requirement by the company to have more product information without affecting the design or original size of the container.
Chadwicks has produced six designs of the pocket sleeve for UK-based Wentworth, which could reduce stock inventory and associated costs considerably.
H K Wentworth supply chain manager Matthew Kelsall said the company’s need to include health and safety information in multiple languages on some of its branded aerosol products prompted it to use the pocket sleeve in its production process, packagingeurope.com reported.
"We plan to switch to the pocket sleeve on all of our Electrolube branded products to give us the flexibility to supply to countries all over the world," Kelsall said.
The collaboration between Wentworth and Chadwicks has resulted in quality improvements, product development, efficiency of supply chain, as well as customer satisfaction.
With the shrink sleeve concept, Wentworth managed to maximise its flexibility and was able to cut down lead times on its own branded products and contract filling for private label customers.
Chadwicks sales and marketing director Martin Hardman said, "Demand for this type of packaging is growing as manufacturers are required to include more and more information on their products but don’t want it to increase costs or impact upon shelf appeal."
Information pertaining to health and safety data, legislative changes or instructions in multiple languages can also be included without affecting the overall image of the brand.