Clip Creative creates packaging for US crab meat firm

22 August 2013 (Last Updated August 22nd, 2013 18:30)

UK-based creative and PR agency Clip Creative has launched a newly designed packaging for crab meat company Blue Star Foods.

Crab pouch packaging

UK-based creative and PR agency Clip Creative has launched a newly designed packaging for crab meat company Blue Star Foods.

Blue Star Foods CEO John Keeler said that the company was impressed with Clip Creative's passion for the food industry and therefore approached it to design the packaging for its products.

"I knew they could deliver stunning designs on time and on budget. I already have another project for them to work on," Keeler added.

The agency turned the firm's American packaging into a clean look that would be suitable for the European market, and incorporated translated versions into the design. Product photography for the six varieties of crab meat was taken in house.

Clip Creative managing director Anish Mistry said that the company's aim was to create a simple and clean design that would clearly display the six variants of Blue Star crab meat.


Image: Clip Creative incorporated translated versions into the new packaging design. Photo: courtesy of CLIP Creative Limited.