Coca-Cola and the WWF conservation organisation have announced new environmental goals focusing on the sustainable management of packaging use.
Coca-Cola say the goals complement its well-being and community commitments and also focus on water, energy, as well as the sustainable sourcing of agricultural ingredients.
The organisations renewed and expanded their partnership to jointly develop new goals, including sourcing material responsibly and minimising the amount of material and energy used in bottle packaging.
They will analyse the environmental and social performance of plant-based materials for potential use in Coca-Cola packaging, in order to meet the company's goal to use up to 30% plant-based material for all of its PET plastic bottles by 2020.
Coca-Cola also aims to work with the beverage industry and local organisations to reach a 75% recovery rate of bottles and cans in developed markets.
Coca-Cola chairman and chief executive officer Muhtar Kent said that collaboration with the WWF will continue to challenge the company to advance its sustainability programmes.
"At Coca-Cola, we are deeply committed to working with partners to address our collective environmental challenges and responsibly manage the planet's resources," he said.
The companies will extend their efforts to meet new conservation and performance targets, integrate the environment into decision-making processes and meet with influential partners to help solve shared global environmental challenges.
Image: Coca-Cola and WWF set global packaging, water, energy and agriculture performance goals. Photo: courtesy of The Coca-Cola Company