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October 31, 2013

Coca-Cola launches new Romanian bottling line

Coca-Cola has opened a new €22m bottling line in Ploiesti, Romania, to increase the availability of the company's Cappy Pulpy orange juice drink across Eastern and Central Europe.

By Ranjith Dharma

Coca cola

Coca-Cola has opened a new €22m bottling line in Ploiesti, Romania to increase the availability of the company’s Cappy Pulpy orange juice drink across Eastern and Central Europe.

Coca-Cola HBC Romania bottles Coca-Cola products in three Romanian plants, which are distributed to around 64,000 customers through a network of 20 warehouses and distribution centres.

Coca-Cola HBC CEO Dimitris Lois said that the bottling plant is the largest in south-eastern Europe and is a new centre of investment and technical innovation for the company.

"Four years ago, we inaugurated here two major innovations: high-bay, the automated mega-warehouse, and the combined heat and power plant (CHP), the result of a total investment of €45m," Lois added.

Coca-Cola HBC is the second-largest bottler of Coca-Cola products in terms of volume of sales, with around 2 billion unit cases. The company has operations in 28 countries, serving a population of around 581 million people.


Image: Coca-Cola chairman and CEO Muhtar Kent together with Romanian Prime Minister Victor Ponta at the opening of a new bottling line. Photo: courtesy of Coca-Cola.

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