Eight in ten women agree that bright, colourful cigarette packaging is more likely to attract children aged under 18 according to new figures published by Cancer Research UK.
The YouGov survey, conducted for more than 2,000 women in the UK, also showed that 85% of all mothers and grandmothers with children under 18 believe that they should be kept away from tobacco marketing. Of those surveyed, 92% would be concerned about their children if they became addicted to smoking before the age of 18.
The data shows growing support behind the charity's campaign to remove attractive and stylish branding from cigarette packs, while increasing the number of picture health warnings.
Cancer Research UK head of tobacco control Alison Cox said that smoking is behind eight out of ten cases of lung cancer, and there are over 100,000 tobacco-related deaths annually.
"We're urging the Government to introduce plain, standardised packaging of tobacco, which, as well as being a popular move, would show that the government cares more about the health of future generations than the profits of the tobacco industry," Cox added.
Cancer Research UK executive director of policy Sarah Woolnough said that standardised packs with large health warnings would make cigarettes less appealing to young people and make the dangers of smoking clearer.
"We urge the Government to act now and use this unique opportunity to put the lives of children first," Woolnough added.
The survey sampled 2,278 women, of whom 533 were mothers and 561 grandmothers of under 18s.
Image: Plain tobacco packaging. Photo: courtesy of Jack Greenmaven.