Global aluminium strip and sheets supplier Constellium has announced its support for a pan-European promotion campaign 'Aluminium Closures -Turn 360°'', along with European aluminium closures manufacturers through the European Aluminium Foil Association (EAFA).
The campaign, which aims to make the public aware about aluminium closures as an economic alternative to other closure systems, has been rolled-out through a multilingual website designed to appeal to decision makers, particularly in the wine sector.
The closures offer various advantages in areas such as taste and quality, sustainability and recycling, convenience, technology, cost efficiency and design.
According to Constellium, the aluminium closure industry provides information that is easy to grasp, as well as the latest scientific findings pertaining to sustainability.
Constellium sales and marketing director Aluminium Rigid Packaging, Raphael Thevenin, said the company's sales for the aluminium closures market have shown strong growth in the last few years.
"This is the best solution for wine, spirits, water and other types of products such as olive oils. In particular, wine makers are increasingly recognizing the great advantages of having a screwed on aluminium closure, and the high quality of Constellium's metal solutions," Thevenin said.
Constellium has been participating in the working group since the origin of the campaign, as the growing interest in closures can expand further with a more global outreach to the wine community.
"Together with our customers we can be faster, more efficient in promoting the aluminium closures than as individual companies," Thevenin added.
The 'Aluminium Closures - Turn 360°' campaign provides extensive information on the multiple benefits of aluminium use in closures.
As an integral part of the promotional campaign, more public relations activities are set to be launched throughout Europe during 2013.
Image: Aluminium closures serve as an economic alternative to other closure systems. Photo: © EAFA.