A new consumer survey has revealed that half of the respondents have noticed a reduction in food packaging, according to research by the Food and Drink Federation (FDF).
The results of the Harris Barometer Survey, carried out in conjunction with the FDF in spring 2012, said that food manufacturers have made significant efforts to reduce the amount of packaging around products over recent years.
The FDF said a reduction in food packaging is achievable without compromising its important protective role, and that the change is noticed by the consumers.
According to the survey conducted with 1,100 consumers, two thirds of the respondents have also noticed an increase in the amount of packaging that can be recycled, reused or is biodegradable.
The FDF now focuses on its target to make a contribution to WRAP's Courtauld 2 target to reduce the carbon impact of packaging by 10% by 2012 against a 2009 baseline.
FDF director of sustainability and competitiveness Andrew Kuyk said following WRAP's progress report showing that there has been a reduction of 5.1% in packaging over the period 2009-2010, further evidence shows that the industry is steadily progressing towards the 10% target by the end of 2012.
"The Courtauld Commitment is a key part to FDF's five-fold environmental ambition, and we are delighted to see that consumers are noticing the changes food and drink manufacturers are making to packaging," Kuyk said.
Phase 2 of the Courtauld Commitment deal follows the original Courtauld Commitment phase 1, which was launched in 2005 and aimed to achieve sustainable use of resources over the entire lifecycle of products, throughout the whole supply chain.