Packaging products supplier Crown has announced that North American brewery Sly Fox Brewing will use the company's 360 Endbeverage can technology for its Helles Golden Lager canned beer.
Crown claims that the entire can lid is removable, making the can easy to drink from and doing away with the need for extra glassware.
The technology, which is said to retain the flavour and aroma of the beer, makes the can an appealing package for outdoor activities.
According to Crown, the full aperture end created for the brewery's cans uses Crown's SuperEnd beverage ends.
The ends use 10% less metal compared to traditional beverage ends, making the product more environmentally-friendly.
Sly Fox's Pikeland Pils will also be offered in the same format just as Helles Golden Lager at Citizens Bank Park in Philadelphia, Pennsylvania.
A business unit of Crown, CROWN Beverage Packaging North America sales vice president Tim Lorge said the company will partner with Sly Fox on the first commercial application of Crown's full aperture end in North America.
"Craft brew enthusiasts want to enjoy their beer as it was meant to be experienced - whether at home or at an event - and the 360 End makes the beverage can the perfect vessel to do just that," Lorge said.
Helles Golden Lager will debut the 360 End at the Craft Brewers Conference in Washington DC at the end of March 2013.
The beverage cans are 100% recyclable and can be reused with no quality loss, said the company.
Image: Sly Fox Brewing uses Crown's 360 End beverage can technology for canned beer. Photo: Courtesy of Crown Holdings, Inc.