Crown to launch promotional tab etching for drinks cans

12 September 2013 (Last Updated September 12th, 2013 18:30)

Crown Beverage Packaging North America is to introduce laser-etched tabs (LET) in the US and Canada.

Laser-Etched Tabs

Crown Beverage Packaging North America is to introduce laser-etched tabs (LET) in the US and Canada.

The technology is suitable for drinks cans and ends of all sizes and types. It is available for soft drinks, beer, and sports or energy drinks.

Along with coloured and incised tabs, the LET technology can be applied with Crown's promotional ends, shaping, finishing and printing capabilities.

Crown Beverage Packaging North America vice president marketing and strategic development Neill Mitchell said that the addition of LET to the company's portfolio of services expands its customers' messaging options while serving as a new vehicle to improve brand sales.

"At Crown, we are always exploring opportunities to help brands innovate with beverage packaging and more effectively engage consumers," Mitchell said.

Crown's proprietary process uses a different technology and a focused laser to remove the top coating of the tab in the required design, in order to expose the clear coating beneath or reveal a second colour of coating below.

Crown supplies packaging products to consumer marketing companies globally.


Image: Crown's LET technology is suitable for beverage cans. Photo: courtesy of Crown Holdings, Inc.