Crown's business unit CROWN Speciality Packaging Europe will manufacture new seated end tins in Europe, reducing lead times and enhancing supply chain reliability for brands in the region.
The seated end tin gives a crisp, clean look for packaging, making it suitable for luxury products and limited-edition products such as whiskey, cigars and confectionery.
According to CROWN, the tin production in Europe also provides easy access to its local experience and customer service. Crown's new technology for the seated end tin has been designed in-house, with custom tooling and machines developed for the manufacturing process.
When the packaging is placed on a flat surface, the curl of tin is hidden from view, as its bottom curl is inverted.
CROWN Speciality Packaging European marketing manager Véronique Curulla said the new seated end tin packaging enables brands to gain a visual edge, while increasing sales.
"Crown has developed this innovative new seated end technology in Europe to offer brand owners a greater choice of distinctive and novel metal packaging formats, helping them differentiate their products at the key point of sale and express their brand's identity," Curulla said.
The seated end technology can initially be applied to tins of 100mm x 100mm format, with a variety of heights based on the requirements of the customers.
The company, which plans to launch additional sizes and shapes in the near future, will feature its seated end packaging at the ProSweets exhibition in Cologne, Germany from 27 to 30 January 2013.
US-based Crown, supplies packaging products to consumer marketing companies globally, through its subsidiaries.
Image: The new seated end tin is suitable for products such as whiskey, cigars and confectionery. Photo: ABI/Crown Holdings, Inc.