Environmental factors influence product buys, says Tetra Pak

21 July 2015 (Last Updated July 21st, 2015 18:30)

A survey by Tetra Pak has revealed that environmental factors are influencing consumers to purchase beverage products with eco-friendly packaging.

Tetra Pak

A survey by Tetra Pak has revealed that environmental factors are influencing consumers to purchase beverage products with eco-friendly packaging.

Tetra Pak surveyed around 6,000 consumers across 12 different countries, more than 75% of which claimed to prefer products with eco-friendly packaging.

Around two-thirds of consumers said they bought environmental products, despite of the high price, while around the same proportion avoided specific brands or items due to environmental concerns.

Environmental factors were found to be a considerably stronger influence on beverage brand choice in developing markets such as China, Turkey, Brazil and India than in developed areas like the UK, the US or Japan.

"As a partner to the dairy and beverage industry, Tetra Pak is committed to helping customers meet consumer expectations by looking at the whole life of the products we supply."

More than 60% of those surveyed in India, China and Turkey said they look for environmental information on the beverage products they buy, compared with less than 25% in the US, the UK and Japan.

Tetra Pak environment vice-president Mario Abreu said: "Consumers expect companies to do more on environment these days, and are increasingly checking information about a product before they buy. As a partner to the dairy and beverage industry, Tetra Pak is committed to helping customers meet consumer expectations by looking at the whole life of the products we supply.

"This includes sourcing raw materials responsibly, continuously improving energy-efficiency in processing and filling lines, designing products that use more renewable materials and enable easier recycling, and providing specialist services to help customers reduce environmental impact in their own operations."

Majority of the food manufacturers were found to commit to protect environment as part of their business strategy, during another survey.


Image: Around two-thirds of consumers said they bought environmental products, despite of the high price. Photo: courtesy of Tetra Pak.