UK-based FFP Packaging has created flexible packaging for Whitworths' breakfast range that comprises 30 new products.
For the range, the packaging firm has developed 13 film designs based on platinum print flexographic (PPF) workflow approach.
FFP claims that the approach guarantees colour accuracy as well as 'right first time' on-press performance.
The company has produced six triple laminate stabilo packs, four 'skinny pillow' packs and three doy packs for Whitworths, as part of the flexible packaging project.
For Whitworths packaging, FFP collaborated with repro supplier Itarus in order to ensure colour accuracy to protect the brand identity.
Developed in such a way that the pack material, number of layers in the laminate structure and associated design colours change across the product range, the packaging was also being produced to meet a tight launch window.
Working with repro suppliers and other key suppliers, FFP is said to have invested a considerable amount of time and money on a colour-managed workflow approach.
The packaging firm had a detailed understanding of how each and every combination of ink and film substrate will behave on press so as to manage the repro path accordingly.
FFP's printing plates can print the design to the colour standard.
The new packaging for Whitworths' breakfast range allows the company to meet its production schedule well and hit its launch date.
Whitworth projects manager Mark Oaten said the company depends on FFP Packaging to keep on developing new approaches on packaging.
"Colour is of course a vital issue, along with print quality, and FFP are helping to ensure that our brand stays consistent, vibrant and dynamic on the supermarket shelf," addd Oaten.
Image: FFP's film designs for Whitworths breakfast range. Photo: courtesy of FFP Packaging Solutions