Frito-Lay launches initiative for ‘gluten free’ labelling

20 May 2012 (Last Updated May 20th, 2012 18:30)

PepsiCo’s foods business Frito-Lay North America has announced an initiative to certify and label many of its products as gluten free, in an effort to provide its customers with easy-to-access information.

Frito-Lay pack with GF labellingPepsiCo's foods business Frito-Lay North America has announced an initiative to certify and label its gluten free products as such, in an effort to provide its customers with easy-to-access information.

According to Frito-Lay, the validation process has been developed to test ingredients and finished products to ensure they do not contain more than 20 parts per million of gluten before making a 'gluten free' claim.

Frito-Lay has developed the process with input from the Food Allergy Research and Resource Program (FARRP) and the Celiac Disease Foundation (CDF).

In cooperation with the CDF and the National Foundation for Celiac Awareness (NFCA), Frito-Lay will educate consumers and health professionals about gluten free resources and options.

The partnership will see the company developing educational content in English and Spanish and cross-promote the information through social media channels.

With the introduction of its own gluten free symbol or claim on qualified snack products, Frito-Lay will make label reading easy, especially for gluten-sensitive consumers.

The claim being added to products will appear in the form of a 'GF' icon and a statement on the back of the bag. However, Frito-Lay has said that these changes to packaging are being phased in and consequently will take some time.

Frito-Lay North America nutrition science and regulatory affairs group manager Kari Hecker Ryan said living with gluten sensitivities can present some challenges.

"We are doing our due diligence to ensure that our validated products comply with the proposed standards by testing ingredients and finished products, so the shopper can trust our gluten free claim," Ryan added.

 


Image: The gluten free labelling on products will provide easy-to-access information to customers. Photo: PepsiCo