Global consumer demand for renewable materials and environmental labelling rises

16 September 2013 (Last Updated September 16th, 2013 18:30)

A new report by Swedish food processing and packaging firm Tetra Pak has found a rise in consumer demand for renewable materials and environmental labelling.

Tetra Pak Packaging

A new report by Swedish food processing and packaging firm Tetra Pak has found a rise in consumer demand for renewable materials and environmental labelling.

Against a backdrop of technology developments in renewable packaging, such as the use of bio-based materials in beverage packaging, the company's fifth bi-annual environment survey revealed that recycling remains a fundamental expectation of both consumers and food industry stakeholders.

In order to make an informed choice, 37% of consumers search for environmental logos on food packaging. Consumers also believe that bio-based plastic would improve the environmental performance of carton packaging.

Tetra Pak president and CEO Dennis Jonsson said that the 2013 survey results strengthens the company's efforts to include environmental concerns in its strategic agenda.

"We have set firm commitments to reduce our environmental footprint across the value chain, to develop sustainable products and to increase recycling rates; and we are making good progress towards the goals that we have set for ourselves in each of these important areas," Jonsson added.

Tetra Pak partnered with Firefly Millward Brown to conduct the environmental survey. It polled over 7,000 consumers and 200 food industry stakeholders in 13 nations including the US, Brazil, UK, France, Germany, Belgium, the Netherlands, South Africa, Turkey, India, Russia, China and Japan.


Image: Tetra Pak's Tetra Brik carton package with FSC logo. Photo: courtesy of TETRA PAK INTERNATIONAL S.A.