Goose launches bar coding technology for pharma companies

7 January 2013 (Last Updated January 7th, 2013 18:30)

Pharmaceutical business re-engineering solutions provider Goose has launched a new 2D serialisation bar code, the Goose 'Tracker', with improved drug packaging authentication features.

Pharmaceutical business re-engineering solutions provider Goose has launched a new 2D serialisation bar code, the Goose 'Tracker', with improved drug packaging authentication features.

"Multilevel authentication features of the Goose Tracker allow tracking of products throughout the distribution channel."

The solution has been launched for the drug industry, with a choice of choosing an online or an offline solution to secure and protect consumers as well as the pharma companies.

According to the Indian company, the multilevel authentication features of the Goose Tracker allow tracking of products throughout the distribution channel, including the warehouse to customer retail chain.

Goose Tracker incorporates various new changes to suit GS1 global traceability guidelines and creates, manages and tracks unique serial numbers printed on the tertiary, primary and secondary packages.

The solution helps pharma companies with an alternative product serialisation technology and provides accurate detection of 2D on carton and optical character verification (OCV) of overprinting details on cartons.

Available with all validation documents required for 21-CFR Part 11 compliance and GxP critical validation, the tool supports GS1 data matrix standards.

Goose founder and CEO Deb Pattnaik said Goose Tracker is a track and trace solution for achieving bar coding on drug packaging as per the recent Directorate General of Foreign Trade (DGFT) regulation.

"Our online and offline solution is highly scalable and handles the track and trace needs for all levels of packaging (upto primary) and e-pedigree easily," Pattnaik said.

Designed to enable pharma exporters to complement their bar coding initiative, the Goose Tracker integrates with existing applications to meet data management and printing needs for packaging and shipping labels in a secure manner.

The serialisation algorithm of Goose Tracker generates unique numbers and the solution provides offline applications for entities in the supply chain that do not have access to the main database.

As pharmaceutical companies are set to implement secondary bar coding, which is now compulsory for pharmaceutical exports from 1 January 2013, the company expects a rise in demand and surge in the Goose Tracker customer portfolio.