Gundlach Group has opened its new international tea packaging and printing facility in Dubai, in partnership with its tea subsidiary the Dubai Tea Trading Centre (DTTC).
The German company collaborated with the Dubai Multi Commodities Centre (DMCC) on the new facility, which offers the tea trade the flexibility of sourcing its tea tags and envelopes from within the region in a bid to streamline their supply chain.
The facility offers gravure and flexographic printing options to the trade for tea tags and tea envelopes.
Gundlach Group chairman Paul von Schubert said the company considered Dubai to be among the fastest growing industrial hubs in the world and hence decided to invest in this region.
"The Middle East and specifically the GCC is a key market for us. This is a strategic step for the Gundlach Group to be closer to its customers in the region," Schubert said.
About 80% of Gundlach’s products are being exported out of Germany currently, and the new facility will put in spotlight its international focus, as well as Dubai’s ability to venture into new markets.
The packaging and printing company, which has existing business relationships with international tea brands in the world, plans to focus on further growing and bolstering its presence in the Middle East and adjoining regions with the new facility.
DMCC executive chairman Ahmed Bin Sulayem said: "We are pleased to launch Gundlach’s new facility together and are confident that the addition of an international packaging and printing factory will strengthen Dubai and the region’s position as a critical hub for the global tea trade."
The DTTC provides international industry participants seeking growth in Dubai, as well as local companies, which plan to scale up their business, with the services, infrastructure and network needed to enable their growth.
Image: DMCC executive chairman Ahmed Bin Sulayem addresses the tea trade. Photo courtesy of Dubai Multi Commodities Centre.