Hill’s selects Velcro’s closure technology for pet food packaging

4 April 2013 (Last Updated April 4th, 2013 18:30)

Velcro Industries has collaborated with pet food manufacturer Hill's Pet Nutrition to integrate its PRESS-LOK closure technology into Hill's pet food packaging.

Velcro_Closure technology

Velcro Industries has collaborated with pet food manufacturer Hill's Pet Nutrition to integrate its PRESS-LOK closure technology into Hill's pet food packaging.

Velcro PRESS-LOK closure alignment allows the hooks to engage without any line-up, making it easy to open and close, and secures the closure with better burst strength, which maintains the package integrity.

With its audible click option, the closure allows consumers to hear their pet food packages open and close, ensuring a tight seal.

The hook-to-hook technology PRESS-LOK closure system can work for a range of packaging closure scenarios.

The new packages for Hill's Science Diet pet foods, produced by Canada-based PEEL Plastics Products, will feature Velcro brand closures.

Velcro Industries global marketing vice president Jurjen Jacobs said with its focus on creating better products, services and technologies, the company developed the PRESS-LOK closure solution to provide a better experience for its customers.

"Velcro brand products are about the art of connecting. We strive to create smart products, services and technologies that will benefit brands and consumers across a wide spectrum of industries and we ensure a secure closure with our innovative PRESS-LOK fastening solution," Jacobs said.

The closure system is claimed to offer many tangible consumer benefits to the pet food company's Hill's Science Diet packaging.

US-based Velcro Industries has manufacturing locations in Spain, the US, Canada, Mexico, and China.


Image: Velcro's PRESS-LOK closure has audible click option that allows consumers to hear their pet food packages open and close. Photo: Courtesy of PRNewsFoto/Velcro Industries.