Indian state recommends tetra packs for branded liquor

6 April 2015 (Last Updated April 6th, 2015 18:30)

The state of West Bengal, India, is reportedly recommending tetra packs for branded liquor products in order to curb sales of adulterated liquor and its duplication.

The state of West Bengal, India, is reportedly recommending tetra packs for branded liquor products in order to curb sales of adulterated liquor and its duplication.

The lightweight tetra packs will incorporate six protective layers to ensure the liquid is safe for consumption, and will be available in 180ml and 90ml variants.

A senior government official was quoted by Press Trust of India as saying: "Duplication and adulteration of alcohol have been a big problem.

"The state government has incurred a huge loss because of the sale of adulterated alcohol for several years."

"It'll be next to impossible for anybody to tamper with the tetra packs and replace the alcohol.

"If anybody tries to do that, the tetra pack will be damaged permanently. So there is no question of reselling a tetra pack with spurious liquor inside."

The proposed tetra packs will be initially launched in districts and gradually expanded to urban areas.

Other Indian states, including Karnataka, Maharashtra, Andhra Pradesh and Goa, have already implemented tetra packs for alcohol packaging.

The official added: "The state government has incurred a huge loss because of the sale of adulterated alcohol for several years.

"Introduction of tetra pack in liquor will definitely arrest such loses."

Last year, the West Bengal government seized around 750l of adulterated alcohol from various liquor outlets across the state, and incurred loss of approximately Rs6bn ($96.6m) due to spurious liquor sales.