The ComboLid concept developed by packaging supplier Innopak has won top prize at the Total Processing and Packaging Exhibition's first Packaging Design Challenge.
The design offers a standard lid, which seals takeaway cups in order to avoid spillage. It also has a recessed space, which can be used to store hot and cold food items.
Innopak managing director Joe Fogel said: "We're delighted that our ComboLid has been so well received. We look forward to exploring the investment opportunities with the judges."
Innopak is part of the VaioPak Group. The packaging supplier was joined at the show by fellow finalists. These included 'Dip-Dip' double-sauce designer Cuco Creative and Papillon Ribbon and its recycled ribbons made from PET bottles.
The judging panel consisted of several experts in the field: venture capital company Midven investment manager Giovanni Finocchio; FMCG trading company Huni managing director Craig Huth; Institute of Packaging Professionals (IoPP) UK managing director Kevin Vyse; and The FD Centre founder James Nicholson-Smith.
Nicholson-Smith said that Innopak identified the market need and developed a concept to meet that need in a cost-effective way.
"While I enjoyed the presentations by all of the finalists, the ComboLid concept represented a much more advanced investment opportunity, a key aspect of the challenge criteria," he said.
Packaging designers and professionals were invited to submit their packaging concepts to The Packaging Design Challenge for a chance of a financial investment. There were four categories for the concepts, which were retail-ready, on-the-move, sustainability and luxury.
The Total Processing & Packaging Exhibition took place from 4-6 June at the NEC in Birmingham.
Image: Innopak's ComboLid concept contains a recessed space which can be used to store food items. Photo: courtesy of Innopak