McDonald's is all set to launch new packaging designs featuring QR codes on all of its carry-out bags and fountain beverage cups in the US.
According to the global foodservice retailer, the packaging has been designed to communicate brand stories to its customers in an engaging and modern way, which will help them make informed choices.
As part of the new design, all of the company's products will feature a mix of text, illustrations and a QR code that are believed to deliver facts about the brand and make nutrition information easily accessible from mobile devices.
McDonald's chief brand officer Kevin Newell said that the company aims to inform its customers about the food they eat by putting the relevant information right at their fingertips.
"Our new packaging is designed to engage with customers in relevant ways and celebrate our brand," Newell said.
Besides gathering consumer input on the latest designs, the company consulted the Global Advisory Council, a group of independent advisors in the areas of nutrition, public health and fitness that focused on the significance of providing access to nutrition information.
McDonald's will continue the rollout of the new designs worldwide through 2013, with the text being translated into 18 different languages.
In the majority of McDonald's markets, nearly 80% of the company's consumer packaging is made from renewable paper or wood-fibre materials.
With more than 34,000 locations, the company serves around 69 million customers in 119 countries daily.
Image: All of McDonald's products will feature a combination of text, illustrations and a QR code, as part of the new packaging design. Photo: courtesy of Marketwire/McDonald's.