Multi Packaging launches pressure-sensitive wood veneer bottle labels

31 July 2013 (Last Updated July 31st, 2013 18:30)

Print-based speciality packaging manufacturer Multi Packaging Solutions has announced the launch of pressure-sensitive wood veneer labels for limited-edition bottles of Jim Beam bourbon whiskey.

Jim Beam Stillhouse_Wood Veneer Label

Print-based speciality packaging manufacturer Multi Packaging Solutions has announced the launch of pressure-sensitive wood veneer labels for limited-edition bottles of Jim Beam bourbon whiskey.

The new labels, under development for over a year, attempt to evoke the barrels in which the bourbon is aged.

Multi Packaging Solutions marketing vice president Erin Willigan said that the pressure sensitive label made from wood veneer was developed at the spirits company's request.

"Working with our developmental partners, our Innovation Team was able to achieve the aesthetic qualities and performance criteria Jim Beam was looking for," she said.

The wood veneer can accept a variety of pressure sensitive adhesives. It works as face stock material for labels, and can also be laminated directly onto paper, paperboard and film, allowing for uses in marketing promotions and folding cartons.

Developed using a hardwood cherry veneer backed with a thin film, the labels will be digitally printed at the company's US facility in Lansing, Michigan.

Jim Beam printed packaging manager Shawn Nevitt said: "The prospect of making a label that would be a genuine wood material as opposed to a faux wood appearance has been of interest to us for quite some time."

Multi Packaging manufactures packaging for the cosmetics, healthcare, consumer and media markets and has 16 manufacturing locations in the US and Europe.


Image: Multi Packaging wood veneer labels for Jim Beam. Photo: Courtesy of Business Wire.