Arrowhead Brand 100% Mountain Spring Water producer Nestle Waters North America has announced the launch of its new bottle, which is made with 50% recycled PET (rPET), in California, US.
By producing Arrowhead brand's 0.5L ReBorn bottle, the company will save resources and use 15% less energy compared to what it takes to produce bottles from all-new materials.
According to Nestle Waters North America, the new bottle is expected to increase awareness and inform the public about the value of recycling.
Arrowhead brand's new bottle also demonstrates how plastic bottles can be reused and given a new lease of life after they have been recycled.
Arrowhead 100% Mountain Spring Water brand manager Gigi Leporati said since Arrowhead is sourced from selected mountain springs, it is natural for the company to be respectful of the environment to ensure its spring sources sustainability.
"Our goal is to keep valuable plastic materials from being discarded by encouraging recycling and using recycled plastic in our products," Leporati said.
Arrowhead is also collaborating with Keep California Beautiful (KCB), an organisation committed to recycling education and efforts, as part of its commitment to sustainability.
Keep California Beautiful executive director Christine Flowers, commenting on the partnership, said: "In California, we are highly eco-conscious, and the Arrowhead brand is positively impacting the conversation when it comes to thinking about more responsible packaging."
Polyethylene terephthalate (PET) plastic has been considered as the standard beverage packaging, while rPET is said to maintain the durability, safety and reusability of virgin PET.
Image: Arrowhead's bottle demonstrates how plastic bottles can be given a new lease of life after they have been recycled. Image courtesy of PRNewsFoto/Arrowhead.