Leeds design agency Totality GCS will produce around 4000 final product packaging mock-ups for supermarket chain Morrisons in 2013.
The project aims to save Morrisons time and money during new-product developments, by helping with organisation. It will also try to increase shelf standout as well as space.
Totality GCS managing director Chris Turpin said that reproducing the actual structural format of the pack with the correct material and desired finish, any issues can be raised before print production.
"We’ve built a strong working relationship with Morrisons over the past ten years, working across all tiers of design production and we are thrilled to take on the pre-sales packaging process," Turpin added.
The agency will create packaging mock-ups for pre-sale models for the basic, core and premium brands of Morrisons.
Besides packaging, Totality GCS also specialises in corporate identity, literature, point of sale and direct mail. It works with Unilever, PZ Cussons, Reckitt Benckiser and Symington’s.
Image: Totality GCS will produce packaging mock-ups for Morrisons.