The Notbox Company has announced the launch of its new eco-friendly alternative to single-use cardboard boxes through a new partnership headed by former Wall Street financier, Thomas Hellman.
The solution has been launched for manufacturers, supply chain professionals and consumers in the US and Canada.
According to the company, the range includes coolboxes for home use as well as by specific industries, including the healthcare sector.
Notbox North America chairman and president Hellman said North America accounts for 28% of the global packaging industry, which is worth $424bn.
"Currently, cardboard is used to ship 90% of all products in the US but the growing focus towards sustainability by businesses and consumers makes this the perfect time to bring Notbox to the market," Hellman said.
The environmental benefits of Notbox are also believed to have a significant appeal with North American consumers.
Notbox said consumers look for lower costs, fewer toxins, less guilt and more incentives that are linked to the products purchased by them.
"We can demonstrate not only the environmental benefits of using Notboxes but also the cost advantages, especially for the supply chain sector where vast quantities of products move in cycles between distribution centers and retail stores," Hellman added.
Notboxes, including bespoke Notboxes, fold flat for easy storage and backhaul, are easily branded and are available in various sizes and colours.