Aluminium rolled products manufacturer Novelis has introduced a new high recycled-content aluminium sheet designed expressly for the beverage can market.
The new Novelis evercan, which has a minimum of 90% recycled aluminium, has been certified as high recycled-content by SCS Global Services, an environmental, sustainability and food quality certification, auditing, testing and standards development services provider.
According to the company, using the new can body sheet beverage companies can deliver soft drinks, beer and other beverages in a low-carbon footprint consumer package.
Novelis chief sustainability officer John Gardner said the initial phase of the Novelis evercan initiative operated as a catalyst for it to work with consumer brand customers, its supply chain partners and other stakeholders to increase end-of-life recycling of used beverage containers.
"We encourage wide participation from other aluminum suppliers, beverage and packaging companies, retailers and distributors, recyclers, municipalities, environmental groups and consumers themselves in promoting the use of more sustainable consumer packaging through aluminum recycling," Gardner said.
Novelis evercan, when combined with the can end made of a different alloy during the can making process, will enable companies to market their beverages in standard 12oz aluminium cans certified as made from a minimum of 70% recycled content.
The sheet, which is commercially available in North America and Europe currently, will become available worldwide later in 2013.
Said to be a vital component of its plan to increase the recycled content of its products across its global operations by 2020 to 80% is Novelis' efforts to increase beverage cans recycling.
The aluminium recycler, a subsidiary of Hindalco Industries, had earlier announced around $500m capital investments over the last two years that will double global recycling capacity to 2.1 million tonnes by 2015.
Aluminium recycling requires 95% less energy, and produces 95% fewer greenhouse gas emissions (GHGs), the company said.
Image: Companies can deliver soft drinks, beer and other beverages in a low-carbon footprint consumer package using the new aluminium can body sheet. Photo: Courtesy of David Castillo Dominici.