The Xerox automated packaging solution for iGen4 has been acquired by the Canadian commercial printer and integrated communications company The OTC Group to house its new digital folding carton packaging division.
With the help of Xerox's solution, The OTC Group can offer short-run digital folding carton packaging options to its clients operating in the consumer packaged goods, food and pharmaceutical industries.
The OTC Group president Tim Graham said market demand for new ways to differentiate products is growing in these industries.
"The Xerox packaging solution puts us at the cutting edge of cross-media marketing, giving our clients - both large and private label brands - many more options to customise and personalise their packaging," Graham said.
Costs pertaining to warehousing, storage and disposal of obsolete cartons can be cut down with the Xerox's new packaging solution.
The entire print campaign, from creating the package to producing marketing collateral such as point-of-sale signage, can also be produced.
Additionally, the packaging solution also offers the ability to support focused marketing campaigns that are seasonal and respond well in competitive markets.
According to Pira International, the digital folding carton packaging industry between 2012 and 2016 is expected to grow at a rate of 24.1%.
Short-run packaging needs to support inventory and cost management as well as regional, local and low-volume products, as demand grows.
Image: Xerox's solution enables OTC Group to offer short-run digital folding carton packaging options to its clients in various industries. Photo: courtesy of Xerox Corporation.