P&G redesigns packaging for laundry detergent pouches

14 July 2013 (Last Updated July 14th, 2013 18:30)

Procter & Gamble (P&G) has announced redesigned packaging for its Tide Pods laundry detergent pouches, after an increase in instances of young children accidentally consuming small packets of concentrated detergent.

Tide Pods_Opaque Packaging

Procter & Gamble (P&G) has announced redesigned packaging for its Tide Pods laundry detergent pouches, after an increase in instances of young children accidentally consuming small packets of concentrated detergent.

The US-based company has changed the packaging for both the tub and bag containers over to an opaque one.

The consumer goods company decided to move away from transparent containers for the single-use laundry pods, which seemed like tubs of sweets to children.

The company has also introduced a double-latch lid to the tubs, making them difficult for children to open.

Tide pods have blue, orange and other bright colour swirls so that they resemble gumballs or jawbreakers.

According to the American Association of Poison Control Centers, some 4,868 children aged five and younger were exposed to single-load laundry detergent packets in the first half of 2013. There were 6,216 exposures to highly-concentrated laundry detergent packets in 2012.

The company is rolling out the next phase of its Safe Home campaign in an effort to educate consumers on the importance of home safety.

The campaign is aimed at educating consumers on the correct use and storage of household cleaning and fabric care products and how to keep them out of the reach of children.


Image: New opaque packaging for P&G Tide Pods. Photo: courtesy of Business Wire.