Placon redesigns chicken containers to curb usage of petroleum-based resins

19 March 2013 (Last Updated March 19th, 2013 18:30)

Thermoformed packaging products manufacturer Placon has redesigned its HomeFresh rotisserie chicken container, in a bid to cut down its overall usage of petroleum-based resins.

Placon_Rotisserie Chicken Container

Thermoformed packaging products manufacturer Placon has redesigned its HomeFresh rotisserie chicken container, in a bid to cut down its overall usage of petroleum-based resins.

Placon's two-piece container has a tight-fitting polypropylene lid and base.

The company aims to reengineer the packaging using a calcium carbonate (CaCO3) filler in the container's base, in order to reduce petroleum-based resins.

According to the US-based company CaCO3, which is an inorganic mineral filler, is commonly used in polypropylene food packaging containers as it possesses various beneficial attributes.

Placon director of sales - stock products Jeff Lucash said for eco-conscious consumer and retailer sustainability will continue to be a large driver of food packaging choices.

"Companies are continuously in the market for packaging that meets a number of important criteria - from being functional to having shelf impact all while meeting sustainability objectives," Lucash said.

The chemically inert, food-safe filler has led to improvements in the product's mechanical properties, besides supplanting the usage of petroleum-based, virgin material.

"Throughout our development process, it was important for us to design a package that not only reduced our carbon footprint, but equally importantly, would not sacrifice what has made the containers so popular - their strong visual appeal and structural integrity," Lucash added.

Placon designs and manufactures thermoformed packaging products as well as environmentally-friendly extruded sheet materials for the retail, food and medical markets.


Image: The two-piece HomeFresh Rotisserie Chicken Container has a tight-fitting polypropylene lid and base; Photo: Courtesy of Vocus PRW Holdings, LLC/ Placon