North American produce company Pure Flavor has introduced new packaging designs for its Aurora Bites Mini Peppers and Beefsteak Slicer Tomatoes products.
Expected to be launched by January 2014, the company has kept the central elements from the former designs, but believes the new packaging is more dynamic and vibrant in terms of colours and layout. The Beefsteak Slicer Tomatoes design includes a colour segment that provides a high contrast for tomatoes.
The new packaging is more environmentally friendly, cutting down on the use of plastic by up to 30%, in line with industry standards.
The company has also strengthened banner handling to hold or carry large packs with ease.
Additionally, the company is providing a QR code to connect the consumers to their Pure Kitchen Cooking Blog for more cooking options and recipes.
Pure Flavor offers products including tomatoes, sweet bell peppers, seedless cucumbers, baby aubergines, and others.