Treasury Wine Estates’ (TWE) brands Rosemount Estate and Secret Stone have joined forces with the Melbourne Cricket Club (MCC) for new packaging for Minis range of wines, which will see it being sold in pre-filled single-serve glasses.
The new packaging is meant for cricket fans at the Melbourne Cricket Ground (MCG) during next week’s Boxing day test match in Australia.
The Minis Range of wines is packaged in new single-serve finish glass, which is made from fully-recyclable PET.
According to TWE, the packaging comprises 150ml of wine or 1.3 standard drinks, and provides a pre-filled responsible service of alcohol solution for public events, while offering increased service speed during intervals and half-time breaks to the MCG patrons.
Rosemount Estate and Secret Stone managing director Angus McPherson said the latest packaging helps build the company’s brands and opens opportunities for sampling and enjoyment occasions that support the needs of MCC.
"To entrust our brands and our wine quality in this new format bears testament to our confidence in this true packaging innovation and allows our consumers to enjoy our wines within occasions that suit them," McPherson said.
The MCG will be the first Australian stadium to offer the new single-serve wines.
The wines range will include Rosemount Estate Blends Chardonnay Semillon and Shiraz Cabernet, and Secret Stone Sauvignon Blanc.
The Rosemount Estate, Secret Stone and MCC partnership builds on the Rosemount Estate’s AFL sponsorship and the corporate partnership with TWE, where Rosemount is said to be a key global brand.