Consumer lawn and garden products marketer Scotts Miracle-Gro has incorporated VELCRO Brand PRESS-LOK advanced closure technology into its packaging.
Scotts selected Velcro's closure technology for its grass seeds bags in a bid to provide consumers with better ease of access and closure assurance for spill protection.
Both of the firms collaborated with flexible packaging manufacturer Peel Plastics Products to integrate the technology into Scotts' grass seed package.
The new packaging is offered in 10lb and 14.5lb sizes and enables gardeners to extend the shelf-life of the grass seed by offering improved closure assurance.
Comprising a proprietary hook-to-hook technology, the PRESS-LOK closure contains a series of interlocking micro features that connect at multiple levels, even after repeated use, and addresses any chance of package misalignment.
The closure system also offers easy alignment that enables consumers secure their packaging without precise line-up.
Velcro Industries global marketing vice-president Jurjen Jacobs said the company expanded into the outdoor and gardening market through its partnership with Scotts.
"Consumers increasingly focus on product design and packaging attributes as they make purchasing decisions. PRESS-LOK® closure provides a superior consumer experience and enhanced packaging design," Jacobs said.
Scotts Miracle-Gro brand manager Jason Olson said its new packaging for EZ Seed makes packaging lawn care efficient and enjoyable for its consumers, who will have increased assurance that the product is securely closed in storage.
"Scotts' focus is on providing the best lawn care products on the market to help homeowners, gardeners and outdoor enthusiasts easily create beautiful, healthy and hearty outdoor spaces," Olson said.
Image: Scotts seed bags featuring Velcro closure technology. Photo: courtesy of PRNewsFoto/Velcro Industries.