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March 13, 2012

UK fair honours latest packaging innovations

The UK packaging companies inspirepac and Southern Cross Packaging's latest packaging innovations have been honoured at the Lions' Lair contest, taking place at easyFairs Packaging & Print Portfolio in Birmingham.

By Srivani Venna

The UK packaging companies inspirepac and Southern Cross Packaging’s latest packaging innovations have been honoured at the Lions’ Lair contest, taking place at easyFairs Packaging & Print Portfolio in Birmingham.

inspirepac won the contest, taking place from 29 February to 1 March 2012, with its packaging solution for the transport of wine bottles Bottlesafe that aims to bring down breakage figures in the industry, which currently range between 3%-30%.

According to the company, the product had been tested at an International Safe Transit Association (ISTA) facility. To pass the testing, the packs had to survive ten drops from 80cm on all faces and edges of the package.

Bottlesafe is available in one, four, six and 12 bottle formats and can be used through any distribution or delivery network.

Southern Cross Packaging was honoured for its hot meal delivery system OvenPack that enables food processors to fill and seal food products without major capital investment, and is simple to cook and open.

According to the company, the OvenPack can be rinsed and recycled after its use, delivering a sustainable packaging for ready meals.

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Also entering the contest was UK-based Macfarlene Labels with its Reseal-It labelling solution, a reclosable and tamper-evident labelling system.

The system prevents oxygen permeation through the label and reduces food and packaging waste by maintaining a longer shelf life of the product.

MMR Research Worldwide presented a sensory packaging, showing how packaging can influence sensory product perceptions and change consumer perception.

Thistle Marketing entered the contest with its new range of dispensing devices for the packaging market, which are part of the range that include lotion dispensers and spray pumps.

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