North American environmental solutions provider Waste Management (WM) and McDonough Innovation have jointly announced the launch of a sustainable innovation collaborative.
The initiative, 'the Waste Management McDonough Sustainable Innovation Collaborative', is expected to help nurture and guide future product and packaging design innovation among industry-leading companies.
The collaborative will also focus on serving producers, manufacturers, retailers and suppliers of packaged goods and products directly as they attempt to move ahead with their sustainability objectives and results.
According to WM, the collaborative goals include product and packaging design for recyclability, as well as the careful consideration of ecological and human health.
WM president and chief executive officer David Steiner said the company has been helping firms and communities to develop, set and achieve challenging recycling and sustainability goals since consumer recycling began in the US more than 40 years ago.
"Now we're prepared to help nurture and support further progress not only in sustainable packaging but also in addressing the full product lifecycle, with a practical eye toward waste elimination, reducing environmental impact and increasing value from waste," Steiner said.
The partners, in collaboration with manufacturers, retailers, distributors, consumers and recyclers of products and packaging, will use the tools of design, science and principled business practices to work towards doing away with waste.
William McDonough, designer, author, and sustainability thought leader, said: "We can link healthy, safe materials and sophisticated logistics, and this allows us to bring a uniquely valuable perspective for continuous innovation and quality improvement with supply-side and demand-side collaborators."
The Sustainable Innovation Collaborative, which intends to serve companies and communities at all scales and across industries, broadens the range of consulting experience that WM as well as McDonough already offer to help firms make decisions that are sustainability-minded.
Image: Waste Management is headquartered in the First City Tower in Houston, Texas; Photo: Courtesy of WhisperToMe.