Digitally printed self-adhesive labels company Amberley Labels has invested in a new HP WS6600 printing press from Hewlett Packard.

According to the UK-based company, the WS6600, which operates alongside the company’s existing WS6000 and WS4500 presses, features a new in-line priming unit (ILP), and can print more than 40 linear metres per minute in full colour.

Amberley Labels sales and marketing director Graham Backhouse said the press is set to increase the company’s capacity considerably, and with the ILP unit it can run the similar standard, non-treated media that is used in conventional production on the HP Indigo press.

"This capability both streamlines our production environment and increases our flexibility," Backhouse said.

The seven-colour press will be retrofitted with an ILP, while all presses will be improved to increase the speeds of data handling, besides extending the range of data they can allow.

The press comes with a new improved inking unit that will deliver a ‘super dense’ white, which will increase graphic stand-out particularly on clear filmics but also on metallic substrates.

"The real advantage of digital printing is the elimination of process steps before jobs hit the press. The move to inline coating on our two high output presses will continue this trend," Backhouse added.

Amberley, which continues to invest in its customer service functions, claims that its increased digital capabilities are expected to provide a cost effective solution for short to medium and multi-sort label ranges.

In a bid to automate the flow of jobs, the company also emphasises on integrating its management information, repro and production systems.