South African foods and beverages group Clover has announced the launch of its new Prisma carry packs with a reinforced handle, supplied by Nampak Corrugated.

Nampak Corrugated marketing manager Craig Platt said Clover required a better handle to improve the functionality and appearance of the long-life milk carry packs, each of which holds six one-litre cartons.

According to Nampak, the old handles were prone to tearing while being carried and damaged the milk cartons.

In order to address this, Nampak carried out a nine-month project to investigate various reinforcing systems and designs.

A Wellpack unroll stand, which is easy to set up and operate, was sourced by Nampak Corrugated to test the concept.

A technical group conducted a series of trials and analysed an in-line tape application solution, called the ‘Wellpack taper system’ for the corrugated industry.

The company invested in two Wellpack tape applicators, which were installed at its manufacturing plants in Durban and Port Elizabeth in South Africa during July 2012.

"They’re user-friendly, easy to understand, have a very short set-up time and are reliable," Platt said.

In September 2012, final designs were approved for the applicators and production is expected to begin in October.

The handles with new graphics will be introduced on the long-life 2% low fat milk carry packs of Clover and will be applied to other carry packs soon, according to the company.