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June 19, 2012

MWV unveils pharmaceutical packaging for Walmart pharmacies

MeadWestvaco (MWV) has introduced a new medication package that has been designed to address the needs of patients and pharmacists and will launch at more than 3,600 Walmart pharmacies in summer 2012.

By Srivani Venna

Shellpak Renew packaging

MeadWestvaco (MWV) has introduced a new medication package that has been designed to address the needs of patients and pharmacists and will launch at more than 3,600 Walmart pharmacies in summer 2012.

The Shellpak Renew features a tear-resistant and recyclable outer carton, a slide blister and an integrated calendar for patients to track their medications. The packaging also improves features including colour-coded spine labels that help to differentiate among drugs and child-resistant push buttons.

The packaging has been developed based on MWV’s original Shellpak design and the company says that it has a smaller footprint and requires less shelf space. The outer carton is made of MWV’s green paperboard-based package Natralock.

The package is already being used in nearly 2,000 retail pharmacies in the US and will launch at more than 3,600 Walmart pharmacies in summer 2012.

Walmart Stores pharmacy merchandising vice president Sandy Kinsey said medications prepackaged in Shellpak Renew make dispensing medications quicker and easier.

"In addition, the calendarised packaging helps reinforce to our customers how to take their medications safely and effectively for the best outcome," Kinsey said.

MWV said the development of Shellpak Renew is part of its proposal to create awareness and solutions for poor medication adherence, which can lead to worsening of disease, serious and avoidable health risks, increased hospitalisations, and even death.


Image: MWV’s Shellpak Renew has a recyclable, paper-based outer carton, a slide blister and an integrated calendar. Photo: MeadWestvaco Corporation / Business Wire.

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