Glass container manufacturer Owens-Illinois (O-I) is testing a new jar with a distinctive pouring spout, which it claims is ‘unique to the sector’.
According to O-I, the VersaFlow eliminates the potential mess caused by jars with traditional rounded openings that lead to spills or food waste. The company is currently piloting the jar and has said it could be commercially available in four to five months.
The screw-lid comes in the same weight and size as regular jar lids and can be adapted to a variety of shapes and sizes, with potential uses including soup, sauces, olives and oil containers.
VersaFlow is currently being trialled at two locations of Ohio retailer Walt Churchill Markets, and O-I revealed that when the new jar is placed on shelf there has been a 20%-40% increase in co-related products.
VersaFlow’s built-in pouring spout is ready for adaption to a variety of glass jars and bottles, and the company expects to stock it on store shelves across the globe. Silgan, a metal container firm, provided the closures for the jars, while design agency Trinity Brand designed the pack.
O-I director of global commercial strategic planning Stephanie Johnston told Packaging News that the new jar concept is about adapting for modern life, and the company looked at how traditional containers could leave a mess of food that accumulates around the rim.
"This leads to consumers throwing away food before it is all used. VersaFlow makes it easier for consumers to use the product, preventing food waste," Johnston added.