At a recent Innovation Event, corrugated packaging company Smurfit Kappa showcased its latest insights and developments in the paper-based packaging industry, along with some expected future trends.

Under the theme of ‘The Future Unpacked’, the company also exhibited new technologies such as online printing, augmented reality and e-commerce at the event attended by around 180 customers from the Pan-European and American regions.

Smurfit Kappa presented the 3D Store Visualiser, a technical advancement which allows customers to analyse and optimise packaging performance.

The Store Visualiser has the ability to give access to thousands of interchangeable optimisation scenarios, pictures, movies and live demos of segment brands and customer-specific packaging options to face on-shelf challenges.

Smurfit Kappa COO Tony Smurfit said: "These Innovation Events are all about our customers and their market. We strive to present them with future developments and show how we can help them face challenges."

Smurfit Kappa conducts the event on a regular basis to acknowledge excellence in packaging design and sustainability.

Image: Smurfit has exhibited expected future trends in the paper-based packaging industry at the recently conducted Innovation Event. Photo: courtesy of Smurfit Kappa.