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October 20, 2013

Sun Branding Solutions acquires food specification software business

UK-based brand lifecycle management agency Sun Branding Solutions has acquired FoodSpecifications.com, a website which collects, manages and distributes product information such as specification details, nutritional data and packaging information.

By Ranjith Dharma

Packaging Tool

UK-based brand lifecycle management agency Sun Branding Solutions has acquired FoodSpecifications.com, a website which collects, manages and distributes product information such as specification details, nutritional data and packaging information.

FoodSpecifications.com will complement the company’s existing legal, regulatory, and packaging technology services, and is expected to provide a cost-effective supply chain management solution.

FoodSpecifications.com holds ability to delegate responsibilities through multiple tiers in the supply chain for both raw materials and packaging. The tool is offered in the form of a cloud-based subscription model.

Sun Branding Solutions business unit director Darren Heathcote said that the company is adding Foodspecifications.com to its portfolio of legal, packaging innovation, and ODIN artwork management solutions.

"Our combined complementary expertise means we are uniquely placed to offer clients a compelling holistic solution for any of their needs associated with launching products, regardless of their position in the supply chain," he said.

"The recent horsemeat scandal has shown how complex the challenges of managing the supply chain can be, and FoodSpecifications.com’s ability to delegate responsibilities will provide a beneficial solution to this."

Sun Branding Solutions has experience in the food retail industry sector and understands the challenges the industry has in ensuring compliance with the varying legislative landscape. The company hopes that its customers will be able to meet these challenges using FoodSpecifications.com.


Image: FoodSpecifications.com tool collects, manages and distributes product information such as nutritional data and packaging information.

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