Why the ‘unboxing’ trend is important to the packaging industry
Lifestyle Packaging global head of marketing Rich Quelch tells Packaging Gateway how the trend of online ‘unboxing’ has become an important aspect of brand-building and why this is important for...
Yum China to rid its outlets of plastic packaging
With the Chinese Government revising its environmental laws, Yum China Holdings has announced a slew of measures to adopt eco-friendly packaging and reduce plastic usage across its chain of outlets.…