Terra Firma Equity has formed Averro Group, a controlled packaging entity focused on replacing selected conventional plastic products in high-use commercial settings.
The new entity has been established with Soluvia Australia.
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Terra Firma said the venture combines its customer access, commercial links, logistics reach and supply chain planning with Soluvia’s capabilities in water-soluble, biodegradable and certification-based packaging.
The company is targeting markets where packaging is bought repeatedly by commercial and institutional users, rather than seeking to address the whole packaging sector.
Averro is being positioned as a packaging platform for established supply chains, not as a consumer-facing brand or a single-product operation.
Early areas of focus are expected to cover industrial wrapping, pallet and stretch films, distribution packaging, retail carry products, foodservice items, protein and cold-chain packaging.
It also encompasses healthcare and hygiene-related uses, hospitality packaging and some export formats.
Its product plans include alternatives to cold-chain packaging, foodservice plastics, hotel-related packaging, low-density polyethylene (LDPE) pallet wrap and stretch film, and supermarket carry bags.
Possible replacement formats listed by the company include dissolvable laundry and infection-control systems, cling and barrier packaging, compostable foodservice systems, water-soluble mailers and pouches, and export and cold-chain packaging.
Terra Firma said Soluvia’s materials are supported by international testing, certification and quality assurance processes.
This covers biodegradation, compostability, chemical safety, environmental performance, food-contact suitability, and product safety.
Phillippe Barros and Matthew Karcz have joined the board of Averro Group as Terra Firma’s nominated directors.
Barros said: “Packaging sits at the centre of every modern supply chain, and the market is now demanding better solutions.
“Averro has been established to capture that shift with practical sustainable packaging that can work at commercial scale. The global packaging market is enormous, but Averro does not need to dominate that market to become significant. The opportunity is in recurring institutional demand, where customers need packaging every day and are actively looking for credible alternatives to conventional plastic.”
