US-based WS Packaging Group has developed a new proprietary tool, DesignMax, to help brands create innovative labels and packaging.

DesignMax is designed to review brands’ existing packages and offer innovative solutions in construction, cost-effective market testing and design options.

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It also offers a flexible and affordable process to engage new audiences and increase shelf presence of a packed product.

DesignMax currently features updated guidelines, new techniques in construction, design prototypes, and technical capabilities to improve or transform labels and packages.

Customers can receive electronic links to their DesignMax solution, which is suitable for use in brand updates, graphic updates, or entirely new brand concepts.

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"With our knowledge and capabilities in advanced printing technology, combined with our design staff, we can offer breakout designs the customer may not even have known were possible."

DesignMax can be used to test up to ten new designs versus previous designs and competitive products.

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In addition, the tool can be used to create new design options including folding carton sleeves, heat-changing label colorations, ‘hour glass’ timer labels, and real-time geo-location identifiers.

WS Packaging Group CEO Charlie Eitel said: “The DesignMax tool allows our staff artists to work directly with clients to provide them with suggestions and technological enhancements to their art to help improve the brand's appearance on the shelf.

“With our knowledge and capabilities in advanced printing technology, combined with our design staff, we can offer breakout designs the customer may not even have known were possible.”

The company has already used DesignMax to improve the packaging designs of various brands such as Bayer, Coppertone, and Svedka.

Using DesignMax, WS Packaging has also improved the branding and shelf presence of a hair care product by adding a folding carton that used holographic metallic special effects during the printing process.