US-based eco-ethical suncare brand think™ has launched a new packaging design across its suncare product range.
The newly designed suncare product lines, including thinkkids, thinkbaby, thinksport and thinkdaily, are now packed in “sleek” packaging.
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The fonts used on the revamped package are primarily mentioned in the brand’s signature colours – white and orange.
However, the company has also used some specific colours based on different types of product lines. For instance, thinkkids sunscreen, designed specifically for older kids, will be coloured green.
Similarly, thinkbaby, which contains safe ingredients and is claimed to be hypoallergenic for babies, now has white packaging.
The other two product lines, thinkdaily and thinksport, have orange and light blue colour packaging respectively.
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By GlobalDataThe company claimed that its new packaging has been made “simple” and is expected to portray the brand’s concept of a “clean” sunscreen formula.
The brand said that the upgraded packaging of its suncare products will be launched exclusively on its website, thinksun.com, costings will be between $4.99 and $22.99.
According to California-based company Simi Valley, the product line for think has high Environmental Working Group ratings and is in adherence to its required safety standards.
The suncare company also said that its products are safe for the environment.
