All articles by Charlotte Lloyd

Charlotte Lloyd

Charlotte Lloyd is global head of partnerships for FDI, joining New Statesman Media Group from her prior role as regional director at fDI Intelligence of the Financial Times. She has a wealth of experience spanning almost 15 years in the fDI landscape and has visited 70 countries, helping economic development associations, cities and regions to generate corporate investment leads and excel in marketing their locations to drive economic prosperity and growth.

Digitally Speaking : Using digital printing to benefit brands

The market for digital printing has grown exponentially due to run length reduction and the ability to personalise products. Charlotte Richardson Andrews discovers how brands can benefit from digital printing in the future

Mature Marketing: Catering for an older market

In five years’ time, adults over 65 will outnumber children under five. Canadean research manager, Emma Herbert, tells Charlotte Richardson Andrews how packaging can be tailored for this market.