All articles by David Burrows

David Burrows

Goldilocks and the EU green claims crunch

The EU wants to scold companies for greenwashing but will its new rules see brands give sustainability the cold shoulder?

Brands’ efforts on plastic packaging prove a load of rubbish

The global plastics commitment has provided unprecedented access to brands’ use of packaging but will yesterday’s dismal update see it thrown on the scrapheap?

Paper bottles are sexy but are they good for sauce?

Kraft Heinz’s “ketchup bottle of tomorrow” shows how brands are happy to squeeze every last drop of PR out of their anti-plastic packaging plans, David Burrows argues.