Packaging as competitive advantage
Packaging has evolved from a functional necessity into a strategic differentiator that can set brands apart in increasingly competitive markets.…
All articles by Oumar Fofana
Oumar Fofana
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Where packaging drives value
Packaging is no longer just a protective layer around a product; it has become a strategic driver of business value.…
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Packaging at the point of decision
A shopper pauses, scans a shelf or scrolls a screen, and makes a choice in seconds. In that moment, packaging…
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The new economics of packaging
Packaging used to sit quietly in the background of business strategy. It was a cost to be managed, a technical…
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The new role of retail packaging
Retail packaging no longer plays a background role in the buying process. It has become one of the most visible…
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Packaging standards tighten EU wide from 2026
The European Union is set to introduce stricter packaging regulations from 2026, aiming to reduce waste, boost recycling, and harmonise…
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Packaging producers face new UK fees from 2026
The UK’s packaging landscape is set for a major shift in 2026, as businesses that produce, import, or supply packaging…
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Ontario’s packaging law changes hit in 2026
The province of Ontario is setting the stage for a dramatic overhaul of its packaging and recycling laws. Under the…
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France’s EIC packaging regime starts 2026
France is set to introduce a new Extended Producer Responsibility (EPR) scheme for industrial and commercial packaging, known as the…
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Australia’s packaging roadmap 2026
Australia is at a pivotal moment in its journey towards sustainable packaging. With the National Packaging Targets (NPTs) guiding the…