Packaging: the backbone of global trade
Cargo ships cross oceans, lorries roll across borders and aircraft move goods overnight between continents. None of this works without…
All articles by Oumar Fofana
Oumar Fofana
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The real cost of over-packaging
Products arrive wrapped in layers of cardboard, plastic and filler that far exceed what is needed to protect them. Over-packaging…
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Why lead times shape packaging success
Orders stall, launches slip and stock sits idle when packaging arrives late. Lead times quietly determine whether packaging supports business…
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The hidden cost of packaging ink
Ink is often treated as a minor line item in packaging budgets, barely noticed next to board grades, plastics or…
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Why packaging fails in transit
Boxes split open on motorway slip roads. Pallets arrive leaning at worrying angles. Products that left a warehouse pristine turn…
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Packaging as competitive advantage
Packaging has evolved from a functional necessity into a strategic differentiator that can set brands apart in increasingly competitive markets.…
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Where packaging drives value
Packaging is no longer just a protective layer around a product; it has become a strategic driver of business value.…
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Packaging at the point of decision
A shopper pauses, scans a shelf or scrolls a screen, and makes a choice in seconds. In that moment, packaging…
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The new economics of packaging
Packaging used to sit quietly in the background of business strategy. It was a cost to be managed, a technical…
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The new role of retail packaging
Retail packaging no longer plays a background role in the buying process. It has become one of the most visible…