All articles by Oumar Fofana

Lean packaging: streamlining to reduce waste and increase productivity

In the fast-paced world of manufacturing and distribution, efficiency is paramount. Lean packaging, an approach inspired by the principles of…
Essential consumer perspectives on packaging you can’t ignore

In today's consumer-driven market, packaging plays a pivotal role beyond merely containing a product. It serves as a silent salesperson,…
The top 3 emerging technologies revolutionising packaging

In today's dog-eat-dog marketplace, packaging serves as a powerful tool for branding, marketing, and sustainability. As consumer demands evolve and…
The top 10 must-have sustainable packaging solutions

In an era where environmental consciousness is at its peak, businesses are increasingly embracing sustainable practices to reduce their carbon…
Minimalist packaging: less is more in captivating consumer attention

In the fast-paced world of consumerism, where products vie for attention on crowded shelves and online platforms, the role of…

The top 10 sustainable solutions for a greener tomorrow

In recent years, the global consciousness towards environmental sustainability has seen a significant surge. Among various industries, the packaging sector…
The top 5 strategies for optimising packaging efficiency

In today's competitive market, the significance of packaging goes far beyond mere containment. It serves as the initial point of…
The art of packaging photography: capturing consumer attention over time

In the fast-paced world of consumer goods, packaging photography serves as a powerful tool for brands to communicate their identity,…
10 common packaging mistakes to avoid at all costs

Packaging plays a crucial role in product presentation, protection, and consumer experience. However, even minor errors in packaging design or…
Strategies for packaging personalisation: enduring tactics

In the era of mass production and digital marketing, consumers crave personalisation and unique experiences. Packaging personalisation presents a powerful…