How augmented reality is changing product packaging
In recent years, the term "augmented reality" (AR) has gained increasing prominence across various industries, from gaming and entertainment to…
All articles by Oumar Fofana
Oumar Fofana
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Beyond expiry dates: packaging & freshness
Most of us have been there—standing in the kitchen, holding a carton of milk or a packet of biscuits, squinting…
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Breaking the mould: unusual packaging
In an era where consumer attention is fleeting, and environmental concerns are paramount, the packaging industry is undergoing a remarkable…
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Microplastics: the packaging problem we overlook
Microplastics have become an alarming environmental concern, infiltrating ecosystems and even human bodies. Defined as plastic particles smaller than five…
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AI and predictive packaging design
Packaging design has always been a critical component of product marketing, influencing consumer behaviour and brand perception. In recent years,…
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The impact of packaging on food waste
Food waste is a pressing global issue, with millions of tonnes of edible food discarded every year. According to the…
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Packaging for sensory impairments
Packaging plays a crucial role in our daily lives, offering convenience, protection, and branding. However, for individuals with sensory impairments,…
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The dark side of sustainable packaging
Sustainable packaging has become a buzzword in recent years, championed by brands and consumers alike as a way to reduce…
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Reducing costs through smarter packaging choices
In today’s competitive market, optimising packaging procurement has become a vital part of ensuring business success. Packaging plays an essential…
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Maximising efficiency in packaging supply chains
Efficiency and cost-effectiveness are critical considerations in packaging supply chains. Businesses are constantly seeking ways to reduce expenses while maintaining…